A Behind-the-Scenes Look at Our Most Successful Marketing Project
Every business owner dreams of a marketing campaign that actually works—one that brings in customers, increases revenue, and proves that all the effort is worth it.
But let’s be real: not every marketing campaign is a winner. Some perform okay, some flop completely, and then—every once in a while—one comes along that just exceeds expectations.
Today, I want to take you behind the scenes of one of our most successful marketing projects. No fluff, no exaggeration—just a real strategy that helped a client grow their business while keeping costs in check.
By the end of this blog, you’ll know exactly what we did, why it worked, and how you can apply the same approach to your business.
Let’s dive in.
A Great Business That Was Struggling to Get Customers
Our client was a local home cleaning service. They had been in business for about two years, had a small but dedicated customer base, and were getting most of their clients through word-of-mouth.
But they had a big problem:
- Not enough leads. They weren’t getting a steady stream of new customers.
- No online presence. Their website was outdated, and their social media barely had any activity.
- Marketing efforts weren’t working. They had tried running Facebook ads before, but they didn’t see much success.
They came to us asking, “How do we grow without spending a fortune?”
What Happens When Marketing Fails?
Without an effective marketing strategy, they were stuck in a cycle of inconsistent revenue and unpredictable bookings.
Some months were great. Others? Crickets.
They were relying too much on referrals, which are great but not reliable for long-term growth.
The worst part? Their competitors—who didn’t even offer as good of a service—were getting more business simply because they had a better marketing strategy.
They knew they had to do something, but they weren’t sure where to start.
That’s where we came in.
A Simple, High-Impact Marketing Strategy
We didn’t do anything crazy.
No massive ad budgets. No expensive TV commercials. No complicated funnels.
Instead, we focused on three simple strategies that made all the difference:
1. A Clear and Compelling Offer
One of the biggest mistakes businesses make in marketing is not giving people a reason to take action.
Before working with us, our client’s messaging was too generic:
"Book a cleaning today!"
That’s not enough to grab attention.
So, we created an irresistible offer:
“First-time customers get R25 off their first deep clean—limited spots available!”
Why did this work?
- It gave people a clear reason to book now (discount + urgency).
- It made it low-risk for first-time customers to try them out.
- It separated them from competitors who weren’t offering anything special.
Once we had the right offer in place, we moved to the next step.
2. Running Highly Targeted Facebook & Google Ads (Without Overspending)
Our client had tried running ads before, but they weren’t working. Why?
They targeted too broad of an audience. They were showing ads to everyone instead of people most likely to book a cleaning.
Their ad creative was boring. The images weren’t engaging, and the text didn’t make people take action.
Here’s what we did differently:
- Laser-focused targeting. We showed ads only to busy professionals, working parents, and homeowners—the people most likely to need a cleaning service.
- Better ad creatives. Instead of using stock photos, we used real, high-quality images of homes before and after cleaning. We also tested different ad headlines, like:
“Too busy to clean? Let us handle it for you—$25 off your first deep clean!”
“Your home deserves a reset. Book a deep clean today and save!”
- Optimized the budget. Instead of throwing money at ads blindly, we started small ($10/day), tested different versions, and only scaled up the ones that worked best.
The results? Within the first three weeks, the campaign brought in 42 new leads—and over half of them converted into paying customers.
3. Turning Happy Customers into a Referral Machine
We knew that word-of-mouth was already working for them, so we built a referral system to take it even further.
Here’s how it worked:
- Current customers got $20 off their next cleaning for every friend they referred.
- New customers got $20 off their first cleaning when they were referred by a friend.
- We sent a simple follow-up email and text after each cleaning, reminding customers about the referral program.
This strategy cost nothing to run, and in just two months, it brought in 27 new customers—completely free.
A Business That’s Now Thriving
After 90 days, here’s what happened:
- Booked over 85 new appointments from ads and referrals combined.
- Increased monthly revenue by 47%.
- Lowered their cost-per-lead by 63% (meaning they got more leads for less money).
- Built a steady stream of new customers without relying just on word-of-mouth.
And the best part?
They didn’t need a massive budget to make it happen.
Just a clear offer, smart advertising, and a simple referral system that kept new customers coming in.
How You Can Apply This to Your Business
This strategy isn’t just for cleaning services—it works for ANY local business.
If you want to grow your business without overspending, here’s what to do:
Step 1: Create an irresistible offer (something that makes people say, “I need this!”).
Step 2: Run smart, targeted ads (don’t just throw money at ads—test and optimize).
Step 3: Build a referral system (turn happy customers into your best marketers).
When you combine these three things, your marketing stops being a guessing game and actually starts bringing in results.
Want to See These Kinds of Results for Your Business?
If you’re tired of marketing that doesn’t work, let’s fix it.
We help small businesses get more leads, more sales, and more profit—without wasting money.
Fill out the form below for a FREE consultation, and we’ll create a custom marketing strategy just for you.
Let’s get you real results—just like we did for this business.
Schedule Your Free Consultation Now
What do you think? Ready to scale smart? Let’s talk!
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