Get More Sales By Improving Your Writing (Part 2 - The Undefeated BAR Test)

 Hey there, business owner! You’re out there solving problems and making a difference. 


But let’s be real—how many times have you poured your heart into a piece of writing, only to hear crickets? You know your services can help people, but if your words aren’t connecting, potential customers might never find you.


Imagine this: You’ve crafted a message about your amazing services, but when you read it back, it feels flat and lifeless. You’re left wondering why no one is reaching out or engaging with your content. 


It’s frustrating, isn’t it? 


The Cost of Poor Writing

Now, let’s dig deeper. Think about the missed opportunities. Every time someone scrolls past your post or clicks away from your email because they don’t understand what you’re saying, that’s a lost sale. 


You might be the best electrician in town or the most talented graphic designer, but if your writing doesn’t resonate, people won’t even know you exist!


It’s like being the best-kept secret—nobody wants to be that! 


And let’s face it: in today’s fast-paced world, attention spans are shorter than ever. If your writing doesn’t grab attention quickly, you risk losing potential clients to competitors who communicate more effectively. 


Can you afford that?


The Undefeated BAR Test

So how do we fix this? Enter the BAR test—your new best friend for crafting compelling copy that connects with your audience. Here’s how to apply it:


1. Brevity: Get Straight to the Point


Your audience is busy; they want quick answers. Here’s how to keep it brief:


- Short Sentences: Instead of saying, “We are excited to announce that we have launched a new product that will help you achieve your goals,” try this: “We’ve launched a new product to help you achieve your goals.” 


Simple and effective!


- Cut the Fluff: Eliminate unnecessary words. “Very important” can just be “important.” 


Every word should count!


2. Accessibility: Talk Like a Human


You want your audience to feel like they’re chatting with a friend. Here’s how:


- Use Simple Words: Swap out complex terms for everyday language. 


Instead of “facilitate,” say “help.”


- Break It Down: If you must use industry jargon, explain it simply. 


For example, instead of “SEO optimization,” say “making your website easier to find on Google.”


3. Relevance: Speak Their Language


Your writing should address what matters most to your audience:


- Identify Pain Points: What problems do they face? 


If you’re an electrician, talk about common issues like flickering lights or faulty wiring.


- Provide Solutions: After identifying pain points, show how your services can help. 


For instance, “Tired of flickering lights? Our expert electricians can fix that fast!”


Improving your writing using the BAR test can dramatically increase engagement and sales for your business. 


Focus on brevity, accessibility, and relevance.


Every piece of copy is an opportunity to connect with potential clients and showcase how you can solve their problems. 


So take some time today to refine your writing—it could be the key to unlocking more sales!


If you want us to look at your marketing plan and see what we could do for you, get in touch

here:https://rmmarketings.com/

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