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Showing posts from October, 2024

Get More Sales By Improving Your Writing (Part 2 - The Undefeated BAR Test)

  Hey there, business owner! You’re out there solving problems and making a difference.  But let’s be real—how many times have you poured your heart into a piece of writing, only to hear crickets? You know your services can help people, but if your words aren’t connecting, potential customers might never find you. Imagine this: You’ve crafted a message about your amazing services, but when you read it back, it feels flat and lifeless. You’re left wondering why no one is reaching out or engaging with your content.  It’s frustrating, isn’t it?  The Cost of Poor Writing Now, let’s dig deeper. Think about the missed opportunities. Every time someone scrolls past your post or clicks away from your email because they don’t understand what you’re saying, that’s a lost sale.  You might be the best electrician in town or the most talented graphic designer, but if your writing doesn’t resonate, people won’t even know you exist! It’s like being the best-kept secret—nobody ...