My Journey from Writer's Block to Ad-Writing Success

  Let me guess… You’re putting time and effort into your email marketing, but hardly anyone is opening your emails. You’ve built a list, created content, maybe even added a discount or two… and still, crickets. You’re not alone. One of the biggest frustrations business owners face with email marketing is this: “I’m doing the work, but it’s not getting seen.” Here’s the thing, email marketing is still one of the best ways to connect with your audience and drive sales. But if your emails aren’t being opened, it doesn’t matter how great your content is. So let’s fix that. In this blog, I’m going to walk you through exactly why open rates might be low and what you can do to get more people clicking on your emails with curiosity (and not just sending them straight to the trash). Let’s dive in. Your Emails Aren’t Getting Opened You spend time writing an email. You add a nice image, a strong CTA, maybe even a personal touch… and then, nothing. You check the stats and your open rate is sit...

Let me tell you a story. It starts with a great business owner, a solid product, and… no customers. Sound familiar? This client came to us frustrated and honestly, a little discouraged. They were doing everything they thought they should be doing, posting on Instagram, running the occasional ad, even blogging now and then. But the leads weren’t coming in. Sales were inconsistent. It felt like all their marketing was going out into the void. They told us, “We’re stuck. We don’t know what else to do. Maybe people just don’t want what we’re offering.” But that wasn’t the case at all. They didn’t have a bad offer. They had a visibility problem. A messaging problem. A strategy problem. And once we fixed those things? Let’s just say the results speak for themselves. Let’s walk through exactly what happened step by step. A Great Business Hidden in Plain Sight Our client was a small-but-mighty local service business. They were professional, talented, and had years of experience. Word-of-m...