Why Cheap Marketing Always Costs More
Most business owners don’t lose money because marketing doesn’t work. They lose money because they chose the cheapest option. And cheap marketing almost always costs more in the long run. Not just money. Time. Momentum. And missed clients. Let me explain. You want more clients. So you hire the cheapest agency… or the freelancer who charges half the price… or you boost posts and hope for the best. It feels smart at first. “Let me save money.” But nothing really happens. You get: random clicks low-quality leads no real system and zero consistency Your phone isn’t ringing. Your calendar isn’t full. And you start thinking: “Maybe marketing just doesn’t work for my business.” But that’s not true. Cheap marketing doesn’t work. Here’s what cheap marketing actually costs you: 1. Wasted ad spend Bad targeting. Bad creatives. No tracking. Money goes out. Nothing comes back. You didn’t save money. You burned it. 2. Lost time 3–6 months pass wit...