The Psychology Behind Ads That Actually Get Clients, Not Just Clicks
Let’s be honest for a second. Running ads can feel a lot like shouting into the void. You hit “publish,” watch the numbers roll in, and yay! people are clicking . Your heart skips a beat… until you realize those clicks don’t actually turn into paying clients. It’s the digital equivalent of someone smiling at you across the room but walking away when you wave back. Brutal. And yet, this happens all the time. It’s not that your service isn’t valuable. It’s not that people hate you. It’s that most ads only convince people to look , not to act . Today, I want to pull back the curtain on why and how to fix it. 1. Your Ad Isn’t Talking to a Person (It’s Talking to a Crowd) Imagine you’re at a party. Someone stands up on a chair and yells: “HEY EVERYONE! I DO MARKETING! HIRE ME!” Nobody moves. People sip their drinks awkwardly. But when someone walks up to you, looks you in the eye and says: “Hey, I noticed you’re trying to grow your business but struggling to get clients. Want me to sho...