My Journey from Writer's Block to Ad-Writing Success

Let me ask you a simple question: When was the last time you remembered a fact from a sales pitch? Now, when was the last time you remembered a story —maybe from a friend, a movie, or a brand you follow? Exactly. Stories stick. Facts are forgotten. And that’s why storytelling is one of the most powerful tools in marketing today. If you’re a business owner trying to stand out in a noisy market, attract new customers, and keep them coming back, then you need more than just a good product—you need a story. In this blog, I’m going to walk you through how storytelling can completely change the way people connect with your business—and how to start using it the right way. Customers Don’t Connect With Just Products Let’s be real—there are a lot of businesses out there selling the same thing you do. Maybe your product is better, maybe it’s more affordable, but if your customers don’t feel something when they see your brand, they’ll scroll right past you. Most businesses make the mistake of o...

Let’s face it: Gen Z is changing the game. If you're a business owner trying to figure out why your old marketing tricks aren't working like they used to, I’ve got news for you— this new generation doesn’t play by the same rules. They scroll faster, trust less, and expect more. And if you want their attention (and their business), you’ve got to understand how they think, what they value, and how to really connect with them. In this blog, I’m giving you a straight-up, behind-the-scenes look at what makes Gen Z tick—no hype, no fluff—just real insights to help you reach one of the most powerful consumer groups today. Let’s dive in. Marketing to Gen Z Feels...Confusing Maybe you’ve noticed it already. Your ads aren’t getting the clicks they used to. Your email open rates are dropping. And your social media posts feel like they’re shouting into the void. You’re probably thinking: “We’re on Instagram—why isn’t this working?” “We hired a younger intern to write content...still nothi...