My Journey from Writer's Block to Ad-Writing Success

Let me ask you a quick question: have you ever walked into a store, picked up something, thought, “Hmm, maybe later,” and left—only to see ads for that exact item pop up everywhere online? Creepy, right? But also… kinda genius?  That’s the power of retargeting ads, and if your business isn’t using them, you’re leaving money on the table.   Stick with me, and by the end of this blog, you'll know exactly how retargeting ads work, why they’re a no-brainer for your business, and how you can start using them to bring back those "maybe later" customers and turn them into loyal buyers.  Sounds good? Let’s get started.   People Leave Your Website Without Buying   Imagine this scenario: you’ve done all the hard work. Your marketing got someone to your website. Maybe they browsed a few pages, clicked on your products, or even added something to their cart. But then, they left.   No purchase.   No email signup.   Nothing. ...

Hey there! I’m glad you’re here.  Let’s have a chat about something that could really make a difference for your business in 2025—marketing trends.  You might be wondering, “Why should I care?” Well, let’s dive into that and explore some exciting trends that can help you connect with your customers better and grow your business. The Marketing Landscape is Changing As a business owner, you know the marketing world is always shifting. What worked last year might not cut it this year.  With so many options out there, it can feel overwhelming to keep up. You might be thinking, “How can I stay relevant? How do I reach my customers effectively?”  The truth is, ignoring these changes can leave you behind your competitors.  But don’t worry! I’m here to guide you through the key trends for 2025 that you should definitely know about. The Risk of Falling Behind Imagine this: You’re still using the same marketing strategies from a few years ago while your competitors are em...

Hey there! If you’re a business owner looking to boost your brand's visibility, you’ve probably heard about influencer marketing. It’s a powerful tool, but it can be tricky to navigate.  Let’s break it down together.  Navigating the Influencer Landscape Imagine this: You’ve got an amazing product or service, but not enough people know about it. You’ve tried traditional advertising, social media posts, and maybe even some email campaigns, but nothing seems to stick. You hear about influencer marketing and think, “This could be my ticket to reaching a wider audience!”  But then doubts creep in.  How do you choose the right influencer? What if they don’t align with your brand? What if their followers aren’t genuinely interested in what you offer?  These questions can feel overwhelming, and the last thing you want is to waste time and money on a marketing strategy that doesn’t deliver. The Risks of Getting It Wrong Let’s face it: influencer marketing isn’t just a wa...