My Journey from Writer's Block to Ad-Writing Success

Are You Guessing What Your Customers Want? As a business owner, you pour your heart and soul into your products and services. You strive to meet your customers' needs, but how do you know if you’re hitting the mark? Are you just guessing what they want, or worse, assuming that your ideas are perfect?  Imagine launching a new product that you believe is revolutionary. You invest time, money, and effort into marketing it, only to find out later that it misses the mark entirely.  Maybe customers find it too complicated, or perhaps they were expecting something different.  The disappointment can be crushing , not to mention costly .  This is where customer feedback comes in. Ignoring it can lead to missed opportunities and wasted resources. But when you embrace feedback, you unlock the potential for growth and improvement.  The Cost of Ignoring Feedback Think about the last time you received feedback on something important. Maybe it was a presentation at work or a f...

Hey there, business owners! Let’s chat about something that’s probably on your mind: social media advertising.  If you’re like most businesses, you’ve probably dabbled in it, but maybe you’re not seeing the results you hoped for. Don’t worry; you’re not alone! Today, we’re going to dive into some best practices that can help you get the most bang for your buck.  So grab a snack, get comfy, and let’s get started! Wasting Money on Ads Picture this: You’ve set aside a budget for social media ads. You’ve crafted what you think is the perfect ad, hit “publish,” and then... crickets . Your phone isn’t buzzing with new customers, and your sales haven’ t budged an inch.  Frustrating , right?  You’re not alone in feeling this way.  Many businesses pour money into social media advertising only to find it doesn’t pay off. The problem often lies in not knowing how to effectively reach your audience or how to make your ads stand out in a crowded digital space. Missing Out o...

Starting a new business can be tough, like climbing a mountain. You have a great idea, but how do you get people to notice it?  That’s where marketing comes in to help! In this blog, we will explore some important things every new business owner should know about marketing. We will break it down into simple steps so that you can understand and use them right away. Getting Noticed Imagine you have opened a delicious ice cream shop.  You have the best flavors, but no one knows about it. You stand outside your shop, waving at people, but they just walk by. This is a common problem for many new business owners: getting noticed . If people don’t know about your business, they can’t buy from you.  Marketing helps you shout from the rooftops about your amazing products or services. It helps you connect with customers who would love what you offer. Feeling Overwhelmed As a new business owner, you might feel overwhelmed. There are so many things to think about:  - Do I need a...