A little mistake that will cost Local business owners thousands a year The Main Mistake - Assuming Everyone is Your Customer Have you ever felt like your marketing efforts were missing the mark, like you were shooting arrows in the dark hoping for a lucky hit? It's a common challenge, especially for business owners who are new to marketing or have relied on others to handle it for them in the past. We assume that everyone is our customer, that everyone will love our product or service, and that everyone will respond to our message. But let's be real, that's just not the case. In fact, that approach is often a recipe for disaster, resulting in low response rates, wasted marketing budget, and a whole lot of frustration. It's like trying to sell ice to an Eskimo or sand to a desert dweller – it just ain't gonna work, folks! I've seen it all – the good, the bad, and the downright ugly. I remember working with this one client who was convinced that their product wa...
Posts
Showing posts from June, 2024