Posts

How to Repurpose Existing Content to Reach New Audiences

  Let me guess.. you’ve spent hours writing a blog post, recording a podcast, or filming a video. You hit publish… and then what? You maybe share it once or twice on social media, then move on to the next piece. And that’s where most business owners get stuck. You keep creating content, but it feels like you’re stuck on a treadmill, constantly trying to keep up, while your audience stays the same size. Here’s the good news: you don’t need to create more content. You just need to use what you already have in smarter ways . That’s what content repurposing is all about. And when you do it right, you can reach entirely new audiences without burning yourself out. Let me show you how. You're Creating Great Content That No One Sees You’re writing helpful blogs. Recording value-packed videos. Sharing tips on social media. You’re putting in the effort. But your content isn’t getting the reach it deserves. Here’s why: You post once and then it disappears in the feed. Your audience is spread...

How to Use LinkedIn for B2B Lead Generation

Let’s be honest, LinkedIn used to be the place you only visited when you were job hunting or updating your resume. But today? It’s one of the most powerful platforms for B2B lead generation .. if you know how to use it right. If you run a business that sells to other businesses (B2B), and you’re not leveraging LinkedIn to generate leads, you’re missing a huge opportunity. This isn’t about cold spamming 100 people a day or becoming “that person” in everyone’s inbox. This is about using real relationships and smart strategy to attract the right people, start genuine conversations, and turn connections into clients. Let me walk you through how to do it, step by step. Your Ideal Clients Are on LinkedIn, But They’re Not Talking to You Maybe you’ve posted a few things. Maybe you’ve even sent a couple of connection requests. But nothing’s really come of it. You’re not alone. Most business owners on LinkedIn fall into one of these two camps: They barely use it because they think it doesn’t ...