Posts

The Psychology Behind Ads That Actually Get Clients, Not Just Clicks

Let’s be honest for a second. Running ads can feel a lot like shouting into the void. You hit “publish,” watch the numbers roll in, and yay! people are clicking . Your heart skips a beat… until you realize those clicks don’t actually turn into paying clients. It’s the digital equivalent of someone smiling at you across the room but walking away when you wave back. Brutal. And yet, this happens all the time. It’s not that your service isn’t valuable. It’s not that people hate you. It’s that most ads only convince people to look , not to act . Today, I want to pull back the curtain on why and how to fix it. 1. Your Ad Isn’t Talking to a Person (It’s Talking to a Crowd) Imagine you’re at a party. Someone stands up on a chair and yells: “HEY EVERYONE! I DO MARKETING! HIRE ME!” Nobody moves. People sip their drinks awkwardly. But when someone walks up to you, looks you in the eye and says: “Hey, I noticed you’re trying to grow your business but struggling to get clients. Want me to sho...
Post a Comment
Read more

How to Repurpose Existing Content to Reach New Audiences

  Let me guess.. you’ve spent hours writing a blog post, recording a podcast, or filming a video. You hit publish… and then what? You maybe share it once or twice on social media, then move on to the next piece. And that’s where most business owners get stuck. You keep creating content, but it feels like you’re stuck on a treadmill, constantly trying to keep up, while your audience stays the same size. Here’s the good news: you don’t need to create more content. You just need to use what you already have in smarter ways . That’s what content repurposing is all about. And when you do it right, you can reach entirely new audiences without burning yourself out. Let me show you how. You're Creating Great Content That No One Sees You’re writing helpful blogs. Recording value-packed videos. Sharing tips on social media. You’re putting in the effort. But your content isn’t getting the reach it deserves. Here’s why: You post once and then it disappears in the feed. Your audience is spread...
Post a Comment
Read more